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| Book Description | Definition of advocacy - social movements and mass power - basic concepts of advocacy - popular base - preparing and disseminating the advocacy message - allies and opponents - forming and activating the network - the network's message and its relationship to the advocacy issue - strategies and methods of work - forming and types of alliances and networks - reaching the general public - using the media in advocacy campaigns. |
| Publication Date | 2015 |
| Number of Pages | 95 |
Gaining opinion and support in the organization
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