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| Publisher | Palgrave Pivot |
| ISBN 13 | 9783030369217 |
| ISBN 10 | 3030369218 |
| Author | Margot Racat, Sonia Capelli |
| Book Format | Hardcover |
| Language | English |
| Book Subtitle | The Influence Of Tactile Stimulation In Physical And Online Environments |
| About the Author | Margot Racat holds a PhD in Marketing from the University of Lyon and is a researcher at the Magellan Research Center at the IAE Lyon, Jean Moulin University Lyon 3, France. Her research focuses on sensory and digital marketing and particularly on consumption in virtual environments. Her work has been published in various academic and managerial journals (including the French Management Review, the French Marketing Journal, and the Journal of Interactive Marketing). |
| Publication Date | 07 January 2020 |
| Number of Pages | 189 |
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