Specifications
| Publisher | John Wiley & Sons Inc |
| ISBN 13 | 9780471698746 |
| ISBN 10 | 0471698741 |
| Book Description | If youa re thinking of opening a restaurant, you have a lot on your plate! Dig into this comprehensive guide from successful restaurateur and author Christopher Egerton--Thomas, who dishes out good advice on everything from coming up with a winning concept, choosing a location, and equipping a kitchen to designing the menu, decorating the dining room, and managing a staff. Whether you want to open an upscale restaurant or a diner, a bistro or a burger joint, specialize in ethnic cuisine or go with an established franchise, How to Open and Run a Successful Restaurant, Third Edition gives you the essential information to do it right. The Third Edition of the celebrated soup--to--nuts classic is updated for todaya s competitive marketplace and features an expanded examination of the franchise system, in--depth discussions on customer relations, and a wealth of information on staff training--one of the most important ingredients for success. It covers: * Guidance on financing, taxes, insurance, health and safety, legal issues, and more * Marketing research, including evaluating local competition to refine your concept * Evaluating franchise opportunities--the pros and cons of going with an established concept * Effective staff training--both initial and ongoing * The "feel--good factor"--that intangible quality that keeps customers coming back for more All this proven, practical guidance is served up in Christopher Egerton--Thomasa s flavorful style and seasoned generously with real--life anecdotes and restaurant lore from around the world that are instructive and entertaining. This is a must--read for those considering the restaurant business and a ready reference for restaurateurs who want to improve their operations. |
| About the Author | Christopher Egerton--thomas is a restaurateur, caterer, and writer. He has appeared on numerous television programs and has authored four previous books with wiley, including the second edition of this book and how to manage a successful bar, as well as articles that have appeared in vanity fair and the new york times. |
| Language | English |
| Author | Christopher Egerton-Thomas |
| Edition Number | 3 |
| Publication Date | 10-Oct-05 |
| Number of Pages | 240 |
How To Open And Run A Successful Restaurant Paperback English by Christopher Egerton-Thomas - 10-Oct-05
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