Specifications
| Publisher | Cengage Learning, Inc |
| ISBN 13 | 9781439037515 |
| ISBN 10 | 1439037515 |
| Book Description | The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business,and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots. |
| About the Author | Robert Hughes ist 1938 in Sydney, Australien, geboren und dort aufgewachsen. Er lebt und arbeitet seit 1970 in den USA als Kunstkritiker für Time Magazine . Er hat zahllose Artikel und 13 Bücher veröffentlicht und diverse Preise und Auszeichnungen erhalten, u.a. den Academy Award in Literature. |
| Language | English |
| Author | William M. Pride |
| Edition Number | 10 |
| Publication Date | 01 September 2010 |
| Number of Pages | 704 |
Introduction To Business Paperback English by William M. Pride - 01 September 2010
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