Specifications
| Publisher | Taylor & Francis Ltd |
| ISBN 13 | 9780750667319 |
| Book Description | An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form |
| Language | English |
| Author | Colin Combe |
| Publication Date | 1-Apr-06 |
| Number of Pages | 448 |
Introduction to E-Business Management And Strategy Paperback English by Colin Combe - 1-Apr-06
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