Specifications
| Publisher | AMACOM |
| ISBN 13 | 9781400231096 |
| ISBN 10 | 1400231094 |
| Author | Koen Pauwels |
| Book Format | Paperback |
| Language | English |
| Book Description | The data is all there--but how can you cipher through it to find what can be used to take your marketing to all new levels? |
| About the Author | KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University. |
| Publication Date | 2023-03-28 |
| Number of Pages | 240 pages |
It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
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