Highlights
- Kogan Page Ltd
- Malcolm McDonald
- Malcolm Mcdonald On Value Proposi
Specifications
| Publisher | Kogan Page Ltd |
| ISBN 13 | 9780749481766 |
| ISBN 10 | 749481765 |
| Book Description | Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide. |
| Language | English |
| Author | Malcolm McDonald |
| Language | English |
| Publication Date | 2018-10-03 |
| Number of Pages | 256 pages |
Kogan Page Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
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