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Specifications
| Publisher | Pearson Education Limited |
| ISBN 13 | 9780273706892 |
| Book Subtitle | An Applied Approach |
| Book Description | This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth., , Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. |
| Language | English |
| Author | Naresh Malhotra, David F. Birks |
| Edition Number | 3 |
| Publication Date | 30/Dec/08 |
| Number of Pages | 864 |
Marketing Research: An Applied Approach English by Naresh Malhotra - 30/Dec/08
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