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Media U: How The Need To Win Audiences Has Shaped Higher Education paperback english - 21 Aug 2018

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Publisher	Columbia University Press
ISBN 13	9780231186377
Author	John Marx, Mark Garrett Cooper
Book Format	Paperback
Language	English

Editorial Review	It is an imaginative work that will give fellow scholars and motivated laypeople plenty to think about. It deserves a big audience. I hope it gets one. -- Christopher P. Loss * Academe * The authors consider how the university has created, co-opted, and managed its audiences as well as how its audiences have in turn shaped aspects of the university and its labor force....insightful and well researched. * Library Journal * This is a key and compelling study that, more than just in media studies, intervenes in insightful ways in debates about the very nature, purpose, mission, and reach-both real and possible-of the American university. -- Dana Polan, New York University This book powerfully demonstrates that universities have been media institutions all along, well before the mobile phone and the MOOC. Cooper and Marx challenge us to consider what is at stake when universities approach the educated class as an "audience" and what mindsets and strategies they deploy in the process. Provocative and timely, Media U is bound to stir up discussion and debate. -- Lisa Parks
About the Author	Mark Garrett Cooper is professor of film and media studies at the University of South Carolina. He is the author of Love Rules: Silent Hollywood and the Rise of the Managerial Class (2003) and Universal Women: Filmmaking and Institutional Change in Early Hollywood (2011) and the coeditor of Rediscovering US Newsfilm: Cinema, Television, and the Archive (2018). John Marx is professor of English at the University of California, Davis. He is the author of The Modernist Novel and the Decline of Empire (2005) and Geopolitics and the Anglophone Novel, 1890-2011 (2012).
Publication Date	21 Aug 2018
Number of Pages	352

Media U: How The Need To Win Audiences Has Shaped Higher Education paperback english - 21 Aug 2018

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