Specifications
| Publisher | PHI Learning |
| ISBN 13 | 9788120339453 |
| ISBN 10 | 8120339452 |
| Book Description | This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduct |
| Language | English |
| Author | Chandra D. Bose |
| Publication Date | 40208 |
| Number of Pages | 324 pages |
Modern Marketing: Principles and Practice
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