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Specifications
| Publisher | McGraw-Hill Education - Europe |
| ISBN 13 | 9780071289238 |
| Book Description | Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. |
| About the Author | Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University |
| Language | English |
| Author | C.Merle Crawford, C. Anthony Di Benedetto |
| Edition Number | 10 |
| Publication Date | 15 Nov 2011 |
| Number of Pages | 576 |
New Products Management paperback english - 15 Nov 2011
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