Specifications
| Publisher | Taylor And Francis Ltd |
| ISBN 13 | 9781138208919 |
| ISBN 10 | 1138208914 |
| Author | Donald F. Kuratko, Jeffrey S. Hornsby |
| Language | English |
| Book Subtitle | The Entrepreneur's Roadmap |
| Book Description | This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.This edition's structure aligns more logically with the venture's lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept;a new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business;a revised chapter on start-up capital and crowdfunding that helps students raise capital through social media;a revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically. |
| About the Author | Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and the Executive and Academic Director of the Johnson Center for Entrepreneurship and Innovation at the Kelley School of Business at Indiana University, USA. He has authored 190 articles and 30 books, including one of the leading entrepreneurship books in the world. |
| Publication Date | 31 July 2017 |
| Number of Pages | 336 |
New Venture Management : The Entrepreneur's Roadmap Paperback English by Donald F. Kuratko - 31 July 2017
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