Highlights- Scientifically Proven: 3 x Brighter
- Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends
- Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair
OverviewHighly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet.
Key benefits:
• 3x brighter hair*
• Neutralizes yellow tones
• Maintains hydrated hair
*Compared to top purple shampoos in premium retail & salon, 2022
How to use:
1. Distribute evenly between palms first.
2. Apply to wet hair and lather fully.
3. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.)
4. Rinse well and condition. For optimal brightening and hydration, use No.5P Blonde Enhancer Toning Conditioner from roots to ends.
When to use:
Use as needed to neutralize unwanted brassiness.
Natural blondes and greys: Every 1-2 washes
Sun-kissed blondes: Every other wash
Textured blondes: Every other wash
Damaged blondes Once a week
Platinum blondes: Every 2-3 washes
*No two blondes are created equal. Timing & frequency may vary.
Ingredients:
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)