Specifications
| Publisher | John Wiley & Sons |
| ISBN 13 | 9781119378037 |
| ISBN 10 | 1119378036 |
| Book Subtitle | Why Financial Services Needs A New Kind Of Marketing |
| Book Description | Papa will not allow Clara to learn to read—he says that ‘Farm people like us do not have time to read." But when the traveling bookwagon, with persuasive Miss Mary at the reins, arrives at their farm, Papa realizes he must change his mind. Based on the true story of America’s first ‘bookmobile.’ |
| About the Author | LUCIAN CAMP is an independent financial services branding, marketing and communications consultant. During his career, he was founder, creative director and chairman of Tangible, the UK's leading specialist in financial services branding and communications. He regularly writes, speaks and blogs on financial services brand, marketing and communications issues. ANTHONY THOMSON founded and chaired Atom bank, co-founded and chaired the Financial Services Forum, co-founded and chaired Metro Bank and is a non-executive director of the software company Agiliti. He has been included in Marketing Magazine's list of the top 100 most powerful and influential people and named by the Evening Standard as one of the most influential Londoners in the City. |
| Language | English |
| Author | Anthony Thomson |
| Publication Date | 22-Jun-2018 |
| Number of Pages | 320 |
No Small Change hardcover english - 22-Jun-2018
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