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Platform Revolution : How Networked Markets Are Transforming The Economy And How To Make Them Work For You Paperback English by Geoffrey G. Parker - 43018

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PublisherWw Norton And Co
ISBN 139780393354355
ISBN 10393354350
Book SubtitleHow Networked Markets Are Transforming The Economy And How To Make Them Work For You
Book DescriptionFacebook, PayPal, Alibaba, Uberthese companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
LanguageEnglish
AuthorGeoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
LanguageEnglish
Publication Date43018
Number of Pages352

Platform Revolution : How Networked Markets Are Transforming The Economy And How To Make Them Work For You Paperback English by Geoffrey G. Parker - 43018

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