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OverviewAlbert Sanford arrived in the country on New Year’s Day 1864 and within a year was fishing for snapper in the Hauraki Gulf. His first boat was the ex-pilot cutter, Foam, and his kauri-smoked snapper quickly became very popular. In 1870 Sanford moved his wife and young family to Pakatoa Island, believing he would be closer to the snapper fishing grounds. He built a fish curing plant there, planning to bring cured fish to Auckland on the Foam. However, the snapper in the Firth of Thames were of poor quality, so he and the family moved on to Rakino Island. Here he found plentiful supplies of snapper close by and he was soon smoking them for sale in Auckland – mooring his cutter to the steps of the old Queen Street wharf, and selling directly from it. The demand for Rakino Island smoked snapper continued to grow steadily and in 1881 Albert Sanford obtained a building in Federal Street to market his fish from. In 1894 Sanford established a fish market on the corner of Albert Street and Customs Street. By this time he was already buying fish from other fishermen. In the 1890s Sanford began to expand outside Auckland, buying a factory complete with an ice plant in Thames, which was then one of the major towns in the region. The Thames branch became a very active part of the business and was managed by one of his sons, George. In 1900 Albert Sanford bought the schooner, Minnie Casey, which was the first trawler to work out of Auckland catching fish in the Hauraki Gulf. The vessel was a success and soon snapper caught from the boat were being sold from Sanford’s market a growing string of retail shops. In 1904 Albert Sanford decided to turn his fishing interests into a limited liability company, (making it one of the oldest in New Zealand still trading under its own name today). He became the first managing director and also chairman of the board. Other members of the family received parcels of shares, securing a valuable asset for them in the future.