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Restaurant Success By The Numbers Paperback English by Roger Fields - 15 July 2014

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PublisherRandom House Usa Inc
ISBN 139781607745587
ISBN 101607745585
AuthorRoger Fields
LanguageEnglish
Book SubtitleA Money-Guy's Guide To Opening The Next New Hotspot
Book DescriptionThis one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats--money-guy, restaurant owner, and restaurant consultant--Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
Editorial ReviewAfter being in the business for many years, I thought I knew everything, but working with Roger showed me how much more there is to know. Restaurant Success by the Numbers contains the know-how you'll need to open and run a thriving restaurant. If you want to succeed in the restaurant business, read it! --Grégoire Jacquet, chef/owner, Grégoire restaurant
About the AuthorAfter ten years as a CPA, Roger Fields stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. He is a partner at Merchants Accounting Services, which has been providing financial services to restaurants, bars, and nightclubs for almost two decades.
Publication Date15 July 2014
Number of Pages288

Restaurant Success By The Numbers Paperback English by Roger Fields - 15 July 2014

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