Specifications
| Publisher | Oxford University Press |
| ISBN 13 | 9780195143812 |
| ISBN 10 | 0195143817 |
| Author | Director Gerd Gigerenzer |
| Book Format | Paperback |
| Language | English |
| Book Description | This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics--simple rules for making decisio |
| About the Author | Dr. Gerd Gigerenzer is the Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development. Dr. Peter M. Todd is Research Scientist at the Max Planck Institute for Human Development. Read more |
| Publication Date | 2000-10-12 |
| Number of Pages | 432 pages |
Simple Heuristics That Make Us Smart
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