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Specifications
| Publisher | The MIT Press |
| ISBN 13 | 9780262548014 |
| ISBN 10 | 0262548011 |
| Author | Jochen Reb |
| Book Format | Paperback |
| Language | English |
| Book Description | "A demonstration of the superiority of the "fast and frugal heuristics" model over statistical analysis for making business decisions"-- |
| About the Author | Jochen Reb is Professor of Organizational Behavior and Human Resources and founding Director of the Mindfulness Initiative at the Lee Kong Chian School of Business, Singapore Management University. Shenghua Luan is Professor of Psychology and Principal Investigator of the Risk and Uncertainty Management Lab at the Institute of Psychology, Chinese Academy of Sciences. Gerd Gigerenzer is Director of the Harding Center for Risk Literacy at the University of Potsdam, Director Emeritus at the Max Planck Institute for Human Development, and Partner of Simply Rational--the Institute for Decisions. He is the author of Calculated Risks, Gut Feelings, Risk Savvy, and How to Stay Smart in a Smart World (MIT Press). |
| Language | English |
| Publication Date | 14 May 2024 |
| Number of Pages | 272 pages |
Smart Management: How Simple Heuristics Help Leaders Make Good Decisions in an Uncertain World
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