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Specifications
| Publisher | McGraw-Hill |
| ISBN 13 | 9780071621267 |
| Book Description | What's Your Next Big Move?At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it. |
| What's In The Box | Book |
| Language | English |
| Author | Simon Ramo, Ronald Sugar |
| Edition Number | 1 |
| Publication Date | 2009 |
| Number of Pages | 240 |
Strategic Business Forecasting paperback english - 2009
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