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| Publisher | Cengage Learning, Inc |
| ISBN 13 | 9780324013191 |
| Book Subtitle | Managing E-Business |
| Book Description | Taking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. This text is suitable for both undergraduate and graduate students, primarily in marketing but also in management courses. |
| Language | English |
| Author | Brad Kleindl |
| Publication Date | 27 May 2000 |
| Number of Pages | 288 |
Strategic Electronic Marketing: Managing E-Business paperback english - 27 May 2000
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