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Sustainable Marketing: Pearson New International Edition Paperback English by Diane Martin - 2013

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PublisherPearson Higher Education
ISBN 139781292040899
ISBN 101292040890
Book DescriptionAs the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
LanguageEnglish
AuthorDiane Martin
Publication Date2013
Number of Pages256

Sustainable Marketing: Pearson New International Edition Paperback English by Diane Martin - 2013

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