Specifications
| Publisher | WW Norton & Co |
| ISBN 13 | 9780393341256 |
| Book Subtitle | How The Digital Generation Is Remaking Hollywood Madison Avenue And The Way We Tell Stories |
| Book Description | Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think. |
| Editorial Review | An intriguing snapshot of where media will continue to move in the near future-great for rabbit-hole spelunkers. -- Kirkus Reviews "Like Marchall McLuhan's groundbreaking 1964 book, Understanding Media, this engrossing study ... is an essential read." -- Library Journal "A highly readable, deeply engaging account of shifts in the entertainment industry that have paved the way for more expansive, immersive, interactive forms of fun." -- Henry Jenkins |
| About the Author | As a contributing editor at Wired, Frank Rose has covered everything from Sony's gamble on PlayStation 3 to the posthumous career of Philip K. Dick in Hollywood. His books include the bestselling West of Eden, about the ouster of Steve Jobs from Apple. He lives in New York City. |
| Language | English |
| Author | Frank Rose |
| Publication Date | 20 March 2012 |
| Number of Pages | 384 |
The Art Of Immersion Paperback English by Frank Rose - 20 March 2012
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