Specifications
| Publisher | CRC Press |
| ISBN 13 | 9781032104218 |
| ISBN 10 | 103210421X |
| Author | Alex Josef |
| Book Format | Paperback |
| Language | English |
| Book Description | "The Business of Indie Games provides exceptional insight into how the video games industry works. It shares valuable information on how to successfully self-publish and secure publisher support. Whether you’re making your first game or tenth, this book is a must read." – Paul Baldwin, Curve Digital"The video game industry is a tough business and anyone looking to succeed in indie development should give The Business of Indie Games a read." – Graham Smith, Co-Founder of DrinkBox Studios"This book is a fast track to success for anyone managing a game launch and looking to raise funding for their projects. It shares knowledge that you only learn after years of triumphs and failures within this industry." – Scott Drader, Co-Founder of Metalhead Software "There’s nothing like The Business of Indie Games taught in school. You learn how to make a game, but not how to conduct business, market, and launch a game. This book dives into topics that every indie developer should know." – Yukon Wainczak, Founder of Snoozy Kazoo"I’ve seen no better guide for understanding how the video game industry really works. An important read for anyone whose work touches games, including those of us looking to engage the community." – Carla Warner, Director of STREAM for No Kid HungryThe Business of Indie Games explores what many universities forget to cover: how to sell and market your own indie game to potential publishers and developers. While many classes help students on their way to designing and programming their own games, there are few classes that equip students with the skills to sell their own product. In essence, this means future indie game developers are not equipped to talk to investors, negotiate with publishers, and engage with major platforms like Steam and Nintendo. Authors Alex Josef, Alex Van Lepp, and Marshal D. Carper are looking to rectify this problem by helping indie game developers and companies level up their business acumen. With detailed chapters and sections that deal with different engines, negotiation tactics, and marketing, The Business of Indie Gamesis the perfect omnibus for up-and-coming indie game developers. The future of gaming curriculums is not just in teaching students how to create games but also in preparing them for the business of games. |
| About the Author | Alex Josef and Alex Van LeppCollectively, Alex Josef and Alex Van Lepp bring more than 40 years of industry experience to their work as video game educators. As the founders of VIM Global, a video game PR agency, they have worked with clients ranging from solo indie developers, notable indie publishers, and AAA studios to bring their games to market. Some of those games include:Super Mario Galaxy 2Guacamelee! And Guacamelee! 2Super Mega Baseball 1, 2, and 3Surgeon Simulator 2Portal: Bridge ConstructorThe Flame in the FloodThe Saints Row SeriesDarksiders IIHuman Fall FlatRunbowMetal Gear Solid Series (select titles)Diablo IISilent HillAs the founders of Graffiti Games, they have published more than a dozen indie games, which means that they manage the careful balance of serving our investors, coaching indie developers through the development and release of their games, and then interface directly with major gaming platforms like Steam, Nintendo, GOG, Epic, and Stadia to negotiate deals and placement. Some of the releases from Graffiti include:Turnip Boy Commits Tax EvasionBlue FireCyber HookThe King’s BirdMable and the WoodJoggernautsDouble CrossTrident’s WakeREZ PLZAdventures of ChrisBite the BulletMarshal CarperMarshal’s first step into the creative world was at 19: He wrote for the Nintendo DS RPG, The Black Sigil. Today he is a career marketer and the author of more than 15 books. With his work spanning journalism, video games, combat sports, and a variety of client industries, he brings a nuanced perspective formed over years of working with innovative creators at the top of their fields. From launching indie games to helping a nonprofit like No Kid Hungry collaborate with Wizards of the Coast and GIANTS Software, his work has touched many corners of the games industry.Either as the founder of the marketing agency Carper Creative or in the trenches as part of a development team, a few notable clients include:Zen StudiosMega Cat StudiosGraffiti GamesPlaytra StudiosStudio ArchcraftSynersteel StudiosNo Kid HungryProject Pinballhedgehog lab |
| Publication Date | 4 May 2022 |
| Number of Pages | 266 pages |
The Business of Indie Games: Everything You Need to Know to Conquer the Indie Games Industry
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