Specifications
| Publisher | Bloomsbury Publishing PLC |
| ISBN 13 | 9782940373826 |
| ISBN 10 | 2940373825 |
| Book Description | The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. "The Fundamentals of Graphic Design" places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design |
| Editorial Review | Exciting visual examples! Easy reading - clear definitions.' - Ejenobo Oke, Manchester College, USA. 'I believe that it is the most comprehensive look at graphic design as a discipline that I have encountered.' - Andrew Hawryshkewich, Simon Fraser University, Canada. 'Fantastic - great information presented in an accessible way.' - Neil Leonard, Arts University College at Bournemouth, UK. 'Great introduction for level 4 BA Graphic students. Clear layout, easily accessible.'- John Blackman, Cambridge School of Visual and Performing Arts, UK. 'Really great content to teach what the graphic design field encompasses for the beginning student.'- Nicole Stager, Lebanon Valley College, USA. 'Great book about design fundamentals. I highly recommend it to any beginning to experienced designer.'- Chuck Cell Davis, Shawnsee State University, USA. |
| About the Author | Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed and Confused. |
| Language | English |
| Author | Gavin Ambrose, Paul Harris |
| Publication Date | 05 Dec 2010 |
| Number of Pages | 192 |
The Fundamentals of Graphic Design Paperback English by Gavin Ambrose - 05 Dec 2010
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