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Specifications
| Publisher | Archway Publishing |
| ISBN 13 | 9781665711388 |
| ISBN 10 | 1665711388 |
| Book Description | The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy. |
| Language | English |
| Author | Peter Mahoney |
| Publication Date | 2021-09-09 |
| Number of Pages | 254 pages |
The Next Cmo: A Guide to Operational Marketing Excellence
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