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Specifications
| Publisher | Black Swan |
| ISBN 13 | 9780552774062 |
| ISBN 10 | 0552774065 |
| Book Subtitle | Inside the Ruthless Battle for Britain's Youngest Consumers |
| Editorial Review | "A fascinating exposé of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness." |
| About the Author | Eric Clark, acclaimed investigative journalist formerly with the London Observer and the Guardian (Manchester), now specializes in marketing and advertising, on which he writes and lectures worldwide. The Want Makers, his major study of the advertising industry, was published in twenty countries. His nine other books include five novels. Father of three (and custodian of countless toys over the years), he lives in London with his wife, the author Marcelle Bernstein. --This text refers to the Hardcover edition. |
| Language | English |
| Format | Paperback |
| Author | Eric Clark |
| Publication Date | 01/01/2007 |
| Number of Pages | 532 |
The Real Toy Story printed_book_paperback english - 01/01/2007
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