Publisher | Étienne Garbugli; Standard Edition |
ISBN 13 | 9781777160487 |
ISBN 10 | 1777160480 |
Author | Étienne Garbugli |
Language | English |
Book Description | A short, practical guide showing you how to find the right market for your product or innovationThe market a startup chooses to pursue has a significant influence on its odds of finding success. Pick a strong market with custome |
About the Author | Étienne Garbugli works at the intersection of Tech, Product Design and Marketing. He's a three-time startup founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a UX research expert. In 2014, he published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses. |
Publication Date | 24 August 2021 |
Number of Pages | 198 pages |
Étienne Garbugli Find Your Market: Discover and Win Your Product’s Best Market Opportunity (Lean B2B)