Specifications
| Publisher | London Publishing Partnership |
| ISBN 13 | 9781913019358 |
| ISBN 10 | 1913019357 |
| Author | Pete Dyson |
| Book Format | Paperback |
| Language | English |
| Book Description | Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities have shaken up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans. |
| About the Author | Pete Dyson joined Ogilvy's Behavioural Science Practice in 2013. In 2020 he joined the UK Department for Transport as Principal Behavioural Scientist, tasked with the Covid-19 response, sustainable behaviour change and internal capability building. This book has been written in a personal capacity. Rory Sutherland is the vice chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is author of Alchemy: The Surprising Power of Ideas that Don't Make Sense, writes The Spectator's Wiki Man column and presents several series for Radio 4. His TED talks have been viewed more than 7 million times. |
| Publication Date | 18 November 2021 |
| Number of Pages | 288 pages |
Transport For Humans: Are We Nearly There Yet?
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