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| Publisher | O'Reilly Media, Inc, USA |
| ISBN 13 | 9781449372866 |
| ISBN 10 | 1449372864 |
| Book Description | How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build. With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience. With this book, UX designers, product stakeholders, and startup founders will learn how to: Conduct a competitive analysis on the online marketplace Perform guerilla user research for your MVP Scope a product's feature set using a feature value matrix Design for conversion and develop a funnel matrix for understanding customer acquisition Extract innovative online opportunities from market research Validate customer research with continuous feedback loops Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy |
| About the Author | Jaime Levy runs a UX strategy practice in Los Angeles called JLR Interactive. Her practice caters to clients who get Lean and want to leverage an innovative UX strategy to transform their business concepts into sustainable online products. Current/past clients include startups (TradeYa, iTivityKids, Omhu), ad/interactive agencies (Razorfish, CP+B, TBWAChiatDay) and big corporations (Cisco Systems, Sony). My greatest strength is her combined knowledge of both business strategy and user experience design. She has been a part-time college professor and guest lecturer at numerous universities, including NYU ITP, Harvard Business School, USC, and Art Center of Pasadena. For the last three years she has taught an always-sold-out user experience design course at UCLA Extension. She has spoken at numerous conferences including MacWorld (as a keynote), SXSW Interactive, and the How Design Conference. |
| Language | English |
| Author | Jaime Levy |
| Publication Date | May 26, 2015 |
Ux Strategy: How To Devise Innovative Digital Products That People Want Paperback English by Jaime Levy - May 26, 2015
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