Specifications
| Publisher | Oxford University Press |
| ISBN 13 | 9780190845230 |
| ISBN 10 | 0190845236 |
| Author | Professor of Media Studies Charles Forceville |
| Book Format | Hardcover |
| Language | English |
| Book Description | Successful communication requires optimal relevance to the target audience. Relevance theory provides an excellent model based on this insight, but until now the impact of the theory has been restricted due to an almost exclusive focus on spoken face |
| About the Author | Charles Forceville is Associate Professor of Media Studies at the University of Amsterdam. Committed to cognitivist, socio-biological, and relevance-theoretical approaches, he works on multimodality in metaphor, argumentation, and narrative discourse. He is author of Pictorial Metaphor in Advertising (1996) and co-editor of Multimodal Metaphor (2009), Creativity and the Agile Mind (2013), and Multimodal Argumentation and Rhetoric in Media Genres (2017). |
| Publication Date | 2020-08-06 |
| Number of Pages | 312 pages |
Visual and Multimodal Communication: Applying the Relevance Principle
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