Highlights
- John Wiley & Sons
- Robert D. Reid
- Hospitality Marketing Management
Specifications
| Publisher | John Wiley & Sons Inc |
| ISBN 13 | 9780471476542 |
| ISBN 10 | 471476544 |
| Book Description | This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. It: includes coverage of tourism marketing; features new material on marketing technology and its implications in the hospitality industry; offers international coverage; and, provides new, applications approach to the discipline of marketing. |
| What's In The Box | Book |
| Language | English |
| Author | Robert D. Reid |
| Language | English |
| Publication Date | 2005-03-15 |
| Number of Pages | 640 pages |
WILEY Hospitality Marketing Management
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