Xplod Car Audio Speakers

OverviewSony, in full Sony Corporation, major Japanese manufacturer of consumer electronics products. It also was involved in films, music, and financial services, among other ventures. The company was incorporated by Ibuka Masaru and Morita Akio in 1946 as Tokyo Tsushin Kogyo (“Tokyo Telecommunications Engineering Corporation”). Ibuka, whose Japan Precision Instruments Company had supplied electronic devices during World War II, and Morita, an applied sciences instructor, had met during World War II as engineers designing heat-seeking missiles for the Imperial Japanese Army. Ibuka and Morita worked together for the next 40 years in what has been called one of “business history’s most productive and intriguing relationships.” Ibuka’s genius with product development and Morita’s mastery of business management and marketing turned Sony into one of the most renowned brand names on the globe. Sony, which became the official name for the company in January 1958, was derived from the Latin sonus (“sound”) and was conceived to be an international and not a Japanese term. In 2005, following further disappointing annual financial reports, Howard Stringer was elevated from chairman and chief executive officer of Sony Corporation of America to chairman and chief executive officer of Sony Corporation. Although the appointment of a non-Japanese to head the parent company surprised many, some two-thirds of Sony’s employees worldwide were non-Japanese. In 2009 Stringer also became president of Sony’s electronics division.