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7+ سنينالناشر | Penguin Books Ltd |
رقم الكتاب المعياري الدولي 13 | 9780241481981 |
رقم الكتاب المعياري الدولي 10 | 241481988 |
وصف الكتاب | How do you come up with ideas that change the world?________________This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs. Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own. ________________'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint |
عن المؤلف | Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others. |
اللغة | English |
الكاتب | Michael Wade |
تاريخ النشر | 20210318 |
عدد الصفحات | 304 |
Alien Thinking