With a lightening powder stronger than ever! Now formulated with a higher concentration of active ingredients, the lightening powder delivers up to 9 levels to lift.
Infused with Hair Bond Technology to significantly reduces hair damage and deliver clear blonde results
Claim communication on packaging to increase appeal on shelf and drive purchase decision, especially in shops and WHS Endless creative possibilities with intermixability of Special blonde and Pastel Shades
Infused with Hair Bond Technology For lifting and toning in one step Up to 4 lift levels with perfect white blending Suitable for natural bases 6.0 Dark Blonde and lighter, with more than 30% white hair Up to 80% white hair blending
NEW BLONDE EXPERT – A proven superior quality at an affordable price enabling YOU to be the ultimate blonde expert! Strongest lightening performance eve
Complemented by new boosters for unrivalled, clean blonde results Collection of Highlifts and Pastels for on-trend looks tailored to your clients´ individual wishes and hair types Infused with Hair-Bond Technology for maximum hair protection