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| رقم الكتاب المعياري الدولي 13 | 9781633692879 |
| وصف الكتاب | "One Of The Bestselling Business Books Of The Century" -- Financial Times "Blue Ocean Strategy Is The Most Successful Book On Business Master-Planning In Recent Years." -- The Economist "A Great Read For Any Leader Looking To Get A Real Edge In Business And Establish A Real Competitive Advantage In The Market." -- Qantas The Australian Way Praise For Blue Ocean Strategy: A Bestseller Across 5 Continents More Than 3.6 Million Copies Sold Worldwide Translated Into 44 Languages A Wall Street Journal, BusinessWeek, And Fast Company Bestseller Thinkers50 Strategy Award For Best Business Book Of The Decade The Fast Company Leadership Hall Of Fame Winner Of The Carl S. Sloane Award For Excellence In Management Consulting |
| اللغة | English |
| الكاتب | Chan Kim |
استراتيجية المحيط الأزرق - غلاف ورقي باللغة الإنجليزية بقلم دبليو تشان كيم
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