شريك لنون منذ
4+ سنينالناشر | Hachette India |
رقم الكتاب المعياري الدولي 13 | 9789351952374 |
رقم الكتاب المعياري الدولي 10 | 9351952371 |
اللغة | الإنجليزية |
العنوان الفرعي للكتاب | The Amazing Story Of India’s E-Commerce Boom And Where It's Headed |
وصف الكتاب | Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country. Just how has this transformation come about? This book unravels the incredible story of the evolution of e-commerce in India. Taking into account the recent rumblings that have shaken the industry from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations - Click! provides a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary. |
عن المؤلف | A management graduate, Komal Bhanver began her career in the IT industry. After working for almost a decade, she decided to take a sabbatical to raise her children. Post that, she has worked in the education sector as the Director of People First. The author in her awakened quite accidentally but, to her delight, she immensely enjoyed the process of weaving stories. She is the co-founder of ‘The Next Milestone Technologies’, an organization with a vision to enhance employability. She lives in Mumbai with her husband, two children and a pet Labrador. Jagmohan Bhanver has handled national and international roles in three of the largest banks in India. He is an executive coach to CEOs and board development and management consultant, enabling organizations to be more market-driven. He is the author of three bestselling non-fiction titles and a novel. |
تاريخ النشر | 4/30/2018 |
عدد الصفحات | 320 |
نقرة: القصة المذهلة لازدهار التجارة الإلكترونية في الهند وإلى أين ستتوجه غلاف ورقي الإنجليزية - 4/30/2018