English
  • استرجاع مجاني وسهل
  • أفضل العروض

الاستراتيجية المتصلة: بناء علاقات مستمرة مع العملاء لتحقيق الميزة التنافسية

الآن:
143.00 د.إ.‏شامل ضريبة القيمة المضافة
noon-marketplace
احصل عليه خلال 8 مارس
اطلب في غضون 11 ساعة 13 دقيقة
VIP ENBD Credit Card

VIP card

احصل على 5% رصيد مسترجع باستخدام بطاقة بنك المشرق نون الائتمانية. اشترك الآن. قدّم الحين

التوصيل 
بواسطة نوون
التوصيل بواسطة نوون
البائع ذو
 تقييم عالي
البائع ذو تقييم عالي
الدفع 
عند الاستلام
الدفع عند الاستلام
عملية 
تحويل آمنة
عملية تحويل آمنة
1
1 تمت الإضافة لعربة التسوق
أضف للعربة
نظرة عامة
المواصفات
الناشرHarvard Business Review Press
رقم الكتاب المعياري الدولي 139781633697003
رقم الكتاب المعياري الدولي 101633697002
تنسيق الكتابغلاف صلب
اللغةالإنجليزية
العنوان الفرعي للكتابBuilding Continuous Customer Relationships For Competitive Advantage
وصف الكتابBusiness Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.
المراجعة التحريريةIn a connected world, companies live and die on their ability to create great customer experiences. In this book, two leading experts on strategy and innovation team up to explore how to create those experiences in a rapidly changing world. Their lively, practical book offers rich cases, evidence, and frameworks for gaining and maintaining a competitive advantage.
عن المؤلفNicolaj Siggelkow is the David M. Knott Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management. His research, which focuses on the role interactions among a firm's activities play in creating and sustaining competitive advantage, has been published in leading academic journals such as Academy of Management Journal, Strategic Management Journal, and Organization Science. He has won more than thirty teaching awards and leads many executive education programs on strategy at Wharton. He works with companies around the globe to help them create their distinctive strategies.
تاريخ النشر21 May 2019
عدد الصفحات256

الاستراتيجية المتصلة: بناء علاقات مستمرة مع العملاء لتحقيق الميزة التنافسية

تمت الإضافة لعربة التسوقatc
مجموع السلة 143.00 د.إ.‏
Loading