Cross-Cultural Selling For Dummies Paperback English by Michael Soon Lee - 26 November 2008

104.00

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شامل ضريبة القيمة المضافة

وفرّت:

 2.00

توصيل مجاني

احصل عليه خلال 29 مايو - 3 يونيو

اطلب في غضون 16 ساعة 14 دقيقة

التوصيل بواسطة نوون

البائع ذو تقييم عالي

الدفع عند الاستلام

عملية تحويل آمنة

استكشف الأفضل مبيعًا في
Sales & Marketing

عروض البنوك

احصل على 5% رصيد مسترجع باستخدام بطاقة بنك المشرق نون الائتمانية. اشترك الآن.

البائع

يتم البيع عبر

بوكسمارت

3.7

61% تقييم إيجابي للبائع

المنتج كما في الوصف

70%

شريك لنون منذ

7+ سنة

توصيل مجاني لنقطة نون ومراكز الاستلام

هذا المنتج قابل للإرجاع مجاناً

نظرة عامة على المنتج

المواصفات

الناشر	John Wiley and Sons Ltd
رقم الكتاب المعياري الدولي 13	9780470377017
تنسيق الكتاب	غلاف ورقي
اللغة	الإنجليزية

وصف الكتاب	Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:* Reach out to multicultural customers* Develop strong relationships* Adapt your sales presentations and techniques* Clear language barriers* Boost your street cred* Present appealing financing options* Create a foundation for long-term success* Handle negotiations with skilled hagglers* Recognize and overcome objections* Adopt techniques to close the sale* Create a strong referral base* Avoid cultural conflicts* Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
عن المؤلف	Michael Soon Lee, MBA, is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books. Ralph R. Roberts is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author.
تاريخ النشر	26 November 2008
عدد الصفحات	384

مجموع السلة  104.00