English
- استرجاع مجاني وسهل
- أفضل العروض
Devising Consumption: Cultural Economies Of Insurance, Credit And Spending Paperback English by Liz Mcfall - 21 Dec 2015
الآن:
327.00 د.إ.شامل ضريبة القيمة المضافة
احصل عليه خلال 27 ديسمبر
احصل على د.إ. 16.35 رصيد مسترجع باستخدام بطاقة بنك المشرق نون الائتمانية. اشترك الآن. قدّم الحين
ادفع على 4 دفعات بدون فوائد بقيمة ٨١٫٧٥ د.إ.اعرف المزيد
قسمها على 4 دفعات ب ٨١٫٧٥ د.إ. بدون فوائد أو رسوم تأخير.اعرف المزيد
1
توصيل مجاني لنقطة نون ومراكز الاستلام
معرفة المزيد
إرجاع سهل لكل المنتجات في هذا العرض.
المنتج كما في الوصف
70%
شريك لنون منذ
7+ سنينالمواصفات
| الناشر | Taylor & Francis Ltd |
| رقم الكتاب المعياري الدولي 13 | 9781138645356 |
| رقم الكتاب المعياري الدولي 10 | 1138645354 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | Cultural Economies Of Insurance, Credit And Spending |
| وصف الكتاب | The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organisation, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things . By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, the book offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters. |
| المراجعة التحريرية | Truly ground breaking, both as a study of the operation of the 1911 National Insurance Act and in its use of insurance company and credit brokers' records. Original research that blazes a trail that nobody else working in the field of mass consumption and welfare will in the future be able to ignore. - John Pemble, Senior Research Fellow at Bristol University, UK and author of Venice Rediscovered and The Mediterranean Passion. |
| عن المؤلف | Liz McFall is Head of Sociology at the Open University. Her work explores how markets are made especially for challenging or controversial products like industrial life insurance, doorstep and payday loans. In `Devising Consumption' she offers a pragmatic approach to understanding how technical, material, artistic and metaphysical elements collide in consumer markets. Liz is author of Advertising: a cultural economy (2004), co-editor of Conduct: sociology and social worlds (2008) and co-editor of the Journal of Cultural Economy. |
| تاريخ النشر | 21 Dec 2015 |
| عدد الصفحات | 212 |
Devising Consumption: Cultural Economies Of Insurance, Credit And Spending Paperback English by Liz Mcfall - 21 Dec 2015
تمت الإضافة لعربة التسوق
مجموع السلة 327.00 د.إ.
