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E-Business Paperback English by Gary Schneider - 2013

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المواصفات
الناشرCENGAGE INDIA
رقم الكتاب المعياري الدولي 139788131526279
اللغةالإنجليزية
وصف الكتابE-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.
عن المؤلفGary Schneider is a Professor of Accounting at California State University Monterey Bay
رقم الطبعة10
تاريخ النشر2013
عدد الصفحات608

E-Business Paperback English by Gary Schneider - 2013

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