E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

220.30

احصل عليه خلال 19 يوليو

اطلب في غضون 8 ساعة 42 دقيقة

مدفوعات آمنة

نظرة عامة على المنتج

الناشر	Kogan Page Ltd
رقم الكتاب المعياري الدولي 10	178966442X
تنسيق الكتاب	Paperback
وصف الكتاب	Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
تاريخ النشر	2020-12-03

رقم الكتاب المعياري الدولي 13	9781789664423
الكاتب	Dan Croxen-John
اللغة	English
عن المؤلف	Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimisation agency with clients and offices around the world. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on a number of advisory boards for multi-channel and analytics associations. Dan is an in-demand speaker, blogs regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at conferences in the UK, USA and Africa.Johann van Tonder is an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in his book E-Commerce Website Optimization (published by Kogan Page) to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to understand.
عدد الصفحات	272 pages

مجموع السلة  220.30

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

220.30

 220