الناشر | Taylor & Francis Ltd |
رقم الكتاب المعياري الدولي 13 | 9780132806466 |
اللغة | الإنجليزية |
العنوان الفرعي للكتاب | International Version |
وصف الكتاب | Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material |
تاريخ النشر | 01 Jul 2011 |
عدد الصفحات | 448 |
E-marketing: International Version paperback english - 01 Jul 2011