وصف الكتاب | For courses in small business management, entrepreneurship, new venture creation, and new venture management.the tools to launch a new venture and the knowledge for entrepreneurial success. with a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.the sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan. |