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Ethics In Public Relations : A Guide To Best Practice Paperback English by Patricia Parsons - 28 Apr 2016
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| الناشر | Kogan Page Ltd |
| رقم الكتاب المعياري الدولي 13 | 9780749477264 |
| رقم الكتاب المعياري الدولي 10 | 749477261 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | A Guide To Best Practice |
| وصف الكتاب | Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation. |
| عن المؤلف | Patricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows. Prof. Parsons lives in Toronto |
| رقم الطبعة | 3 |
| تاريخ النشر | 28 Apr 2016 |
| عدد الصفحات | 192 |
Ethics In Public Relations : A Guide To Best Practice Paperback English by Patricia Parsons - 28 Apr 2016
تمت الإضافة لعربة التسوق
مجموع السلة 180.90 د.إ.
