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Fail Fast Or Win Big: The Start-Up Plan For Starting Now Hardcover English by Bernhard Schroeder - 18-Feb-15

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الناشر	Harpercollins Focus
تنسيق الكتاب	غلاف صلب
العنوان الفرعي للكتاب	The Start-Up Plan For Starting Now
المراجعة التحريرية	..".perfect for entrepreneurs who are starting a brand new business and need help figuring out the best way to create a business model a product or service, and pinpoint any failure." --The Entrepreneur Library ..".offers an inspirational guide designed for a world in which nothing is too fast -- and failure is a positive sign of action." --Soundview "Bernhard's LeanModel Framework vibrates with energy and power...Read the book. Absorb the material. Build great products!" --Steve Neiderhauser blog "If you want to start a business and are looking for inspiring success stories, great advice and a compelling argument, then it's time you picked up this book..." --Small Business Forum "[LeanModel Framework] saves money and attracts money...If you've ever watched Shark Tank, you know potential investors prefer sales to business-plan forecasts." --Jim Pawlak, Biz Books columnist "Failure is an emerging area in the study of entrepreneurship and Schroeder's highly recommended text collects informative case studies and provides a concrete method for launching products successfully." --Library Journal "Entrepreneurship is no longer about business plans and attracting venture capital; it's about rapid prototyping and crowdfunding. This book explains how." --Leading Business Books
تاريخ النشر	18-Feb-15

رقم الكتاب المعياري الدولي 13	9780814434789
اللغة	الإنجليزية
وصف الكتاب	Entrepreneurs have long been taught that to be successful,they need to spend months perfecting a business plan andfinding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated - it's costly.There's no point to building a business in a bubble. Today's entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: Create a rapid prototype of their product or serviceDevelop a business model instead of a business planTest it repeatedly with customers so they can spot failure earlyContinue to refine the model based on customer interactionsLeverage their network and resources in order torun lean The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.
عن المؤلف	Bernhard Schroeder is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.
عدد الصفحات	192

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Fail Fast Or Win Big: The Start-Up Plan For Starting Now Hardcover English by Bernhard Schroeder - 18-Feb-15

معذرة! هذا المنتج غير متوفر.

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