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المواصفات

الناشر	Profile Books Ltd
رقم الكتاب المعياري الدولي 10	1781256179
اللغة	الإنجليزية
وصف الكتاب	When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
عن المؤلف	Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.
تاريخ النشر	2017-09-07

رقم الكتاب المعياري الدولي 13	9781781256176
تنسيق الكتاب	غلاف ورقي
العنوان الفرعي للكتاب	Good Strategy/Bad Strategy
المراجعة التحريرية	This is the first book on strategy I have read that I have found difficult to put down. -- John Kay, London Business School A business classic * Management Today * A milestone in both the theory and practice of strategy. -- John Stopford, Emeritus Professor, London Business School Good Strategy, Bad Strategy pinpoints the polar difference: The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad. Richly illustrated and persuasively argued by a researcher, teacher, and consultant, Richard Rumelt has authored the playbook for anybody in a leadership position who must think and act strategically. -- Michael Useem, Professor of Management at the Wharton School, University of Pennsylvania, and author of The Leadership Moment Rumelt's new book clearly elevates the discussion of strategy. Using compelling examples and penetrating insights, Good Strategy/Bad Strategy provides new and powerful ways for leaders to tackle the obstacles they face. The concepts of "The Kernel" and "The Proximate Objective" are blockbusters. This is the new must-have book for everyone who leads an organization--business, government, or in-between. -- Robert Eckert, Chairman and CEO of Mattel Rumelt blends a practical focus with powerful conceptual ideas to provide an insightful guide for those wrestling with the challenge of creating strategy that makes a real difference. -- Mark Jenkins
رقم الطبعة	1
عدد الصفحات	336

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الاستراتيجية الجيدة/الاستراتيجية السيئة: الفرق بينهما وأهميته

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