English
- استرجاع مجاني وسهل
- أفضل العروض
بسيط للغاية: الهوس الذي يقود شركة آبل إلى النجاح
الآن:
60.65 د.إ.شامل ضريبة القيمة المضافة
احصل عليه خلال 29 يناير
1
توصيل مجاني لنقطة نون ومراكز الاستلام
معرفة المزيد
إرجاع سهل لكل المنتجات في هذا العرض.
المنتج كما في الوصف
70%
شريك لنون منذ
4+ سنين
أحدث التقييمات الإيجابية
المواصفات
| الناشر | Penguin Books Ltd |
| رقم الكتاب المعياري الدولي 13 | 9780670921195 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | The Obsession That Drives Apples Success |
| وصف الكتاب | Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. 'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times 'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. |
| المراجعة التحريرية | A fascinating glimpse behind Apple's famously closed doors, taking the reader inside the inner sanctum and sneaking a peek at the marketing meetings presided over by Jobs- PC Advisor. This book provides industry insight that many other books on Steve Jobs and Applelack. . . Recommended for those looking for advice on running a successful corporation and readers interested in all things Apple- Library Journal. Reveals a fresh insight into Steve Jobs's mind and how his obsession with simplicity drove Apple to success- Macworld. As the man who came up with the iconic iMac name that launched one of the most successful product lines in history, Segall played a pivotal role in reviving Apple from near-death. His close working relationship with Jobs allows him to provide insight into how Jobs's obsession with simplicity became the driving force that informs every decision the company makes to this day- Booklist |
| عن المؤلف | Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. |
| تاريخ النشر | 4-Apr-13 |
| عدد الصفحات | 256 |
بسيط للغاية: الهوس الذي يقود شركة آبل إلى النجاح
تمت الإضافة لعربة التسوق
مجموع السلة 60.65 د.إ.
