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International Business, 8th Edition Hardcover English by Simon Collinson, Rajneesh Narula, et al. - 38545
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المواصفات
| الناشر | Pearson Education |
| رقم الكتاب المعياري الدولي 13 | 9781292274157 |
| رقم الكتاب المعياري الدولي 10 | 1292274158 |
| اللغة | الإنجليزية |
| Language | اللغة الإنجليزية |
| وصف الكتاب | Explore and understand the principles of international businesses from theory to practice.International Business, 8th Edition by Collinson, Narula and Rugman presents you with the data to map trends and make predictions around the international business landscape, offering real insight into the complex, global environment.Ideal for undergraduate and postgraduate students taking modules in international business, international strategy and global business practice, this textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject.From a team of authors who keep pace with the ongoing developments in theory and practice, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of.New to this edition:Over 90 new and updated case studies, coming from a diverse range of global businesses and industries, including IKEA, Alibaba, the global beer market, MPesa mobile banking, and Canadian car manufacturer Magna.New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation, and climate change partnerships between businesses and government agencies.A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation.The major implications of ongoing changes in the politics of global trade - include Brexit and the US-China trade war.With a wealth of features and resources, this text provides the tools to help you become a successful decision-maker in businesses and governments and lead organisations in your future career. |
| عن المؤلف | Dr Simon Collinson is Deputy Pro-Vice-Chancellor, Director of the City-Region Economic Development Institute (City-REDI) and Professor of International Business and Innovation at the University of Birmingham. He is also a Fellow of the Royal Society (FRSA), the Academy of Social Sciences (FAcSS) and the British Academy of Management (FBAM).His original research was on technology transfer and indigenous technological capabilities in Kenyan manufacturing firms. Since then, his projects and papers have focused on areas such as global innovation strategies, R&D, knowledge and intellectual asset management in multinational firms; the competitiveness of international UK firms; Japan and China: local business practices and cross-cultural management, foreign direct investment and economic change.He has research, consulting and executive teaching experience with a wide range of multinational firms. He has published a range of books, including From Complexity to Simplicity which was shortlisted for the Chartered Management Institute (CMI) business book of the year prize. He has also published in refereed journals, including the Journal of International Business Studies, Organization Studies, and Business History.Dr Rajneesh Narula, OBE is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK. He also holds honorary appointments at UNU-MERIT, Norwegian Business School, the University of Urbino and Oxford University.His research and consulting have focused on the role of multinational firms in development, innovation and industrial policy, R&D alliances and outsourcing. He has published over a hundred articles and chapters in books on these themes. He was Editor-in-Chief of Multinational Business Review from 2014 to 2016 and is currently Area Editor for the Journal of International Business Studies (2016-22).He is a regular commentator on business and economic issues on BBC World News, CGTN, and TRT World, as well as a variety of print and online publications, giving over 30 public lectures and seminars at universities around the world every year.Dr Alan M. Rugman was, until his untimely death in July 2014, the lead author of this book, and Professor of International Business at the Henley Business School and Head of School,International Business and Strategy at the University of Reading, UK.He held visiting positions at Columbia Business School, London Business School, Harvard University, UCLA, MIT, Warwick Business School, the University of Paris-La Sorbonne, the University of Sydney, Saint Louis University, and the University of Lyon.Dr Rugman published over 300 articles dealing with the economic, managerial and strategic aspects of multinational enterprises and with trade and investment policy. He is recognised as one of the ten most-cited scholars in the field of international business worldwide.Dr Amir Qamar is a Lecturer (Assistant Professor) in Strategic Management in the Department of Strategy and International Business at Birmingham Business School, University of Birmingham.Amir has experience teaching a wide range of modules in the domains of business strategy and operations. His research interests include investigating multiplier effects within certain supply chains, the employment footprint of MNEs, ambidextrous production processes, R&D initiatives, productivity levels and research methods.He has edited several books and has also worked on the seventh edition of the Collinson. Narula and Rugman International Business textbook. His published papers appear in journals such as Supply Chain Management: An International Journal and the International Journal of Production Research. He has edited several books and has also worked on the seventh edition of the Collinson. Narula and Rugman International Business textbook. |
| تاريخ النشر | 38545 |
| عدد الصفحات | 728 |
International Business, 8th Edition Hardcover English by Simon Collinson, Rajneesh Narula, et al. - 38545
تمت الإضافة لعربة التسوق
مجموع السلة 421.45 د.إ.
