English
- استرجاع مجاني وسهل
- أفضل العروض
International Tourism Paperback English by Yvette Reisinger - 18 May 2009
الآن:
169.85 د.إ.شامل ضريبة القيمة المضافة
توصيل مجاني
باقي 1 وحدات في المخزونتوصيل مجانيباقي 1 وحدات في المخزون
احصل عليه غدًا
احصل على 5% رصيد مسترجع باستخدام بطاقة بنك المشرق نون الائتمانية. اشترك الآن. قدّم الحين
1
توصيل مجاني لنقطة نون ومراكز الاستلام
معرفة المزيد
إرجاع سهل لكل المنتجات في هذا العرض.
المنتج كما في الوصف
70%
شريك لنون منذ
4+ سنين
أحدث التقييمات الإيجابية
المواصفات
| الناشر | Taylor & Francis Ltd |
| رقم الكتاب المعياري الدولي 13 | 9780750678971 |
| اللغة | الإنجليزية |
| وصف الكتاب | In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience. |
| عن المؤلف | Associate Professor in the School of Tourism and Hospitality Management at Temple University, Philadelphia, USA |
| تاريخ النشر | 18 May 2009 |
| عدد الصفحات | 460 |
International Tourism Paperback English by Yvette Reisinger - 18 May 2009
تمت الإضافة لعربة التسوق
مجموع السلة 169.85 د.إ.
